Privacy policy: your data, explained plainly

MarketingExpert4U ("MarketingExpert4U", "we", "us" or "our") is an independent marketing consultancy. We advise businesses on marketing strategy, SEO, paid media, social media, content, websites, analytics, conversion rate optimisation and AI marketing. Our clients' own teams or agencies carry out the work we recommend.

This privacy policy applies to www.marketingexpert4u.com and every page on it, including our service, industry, location, pricing, resources and tools pages, and to the emails we exchange with you. For the purposes of data protection laws such as the EU General Data Protection Regulation (GDPR) and the UK GDPR, MarketingExpert4U is the data controller of the personal data described here: we decide why and how it is used.

If you have any question about this policy or your personal data, email us at support@marketingexpert4u.com. We aim to reply within five working days.

When we work with you as a client, a separate engagement agreement may include additional data protection terms, for example where we review analytics, CRM or advertising accounts that contain your customers' data. Where that agreement differs from this policy, the agreement applies to that client work.

We keep data collection to a minimum. The table below lists every type of personal data this website handles and where it comes from.

We do not ask for, and ask you not to send us, special category data such as health information, religious beliefs, financial account numbers or government identification numbers. If you include such information in a message, we will use it only to answer you and delete it when it is no longer needed.

Data we do not collect

• We do not use cookies on this website.
• We do not run Google Analytics or any other analytics tracker.
• We do not use advertising pixels such as the Meta Pixel, LinkedIn Insight Tag or Google Ads tags.
• We do not use session recording, heatmaps or fingerprinting.
• We do not buy personal data or contact lists from third parties.

If we ever add analytics or advertising tags, we will update this policy first and, where the law requires it, ask for your consent through a cookie banner before any non-essential tag loads.

Data protection laws require us to have a valid reason, called a lawful basis, for each way we use personal data. These are ours:

Where we rely on legitimate interests, we have considered whether those interests are outweighed by your rights and expectations. You can ask us for details of that assessment.

We do not use your personal data for automated decision-making or profiling that has legal or similarly significant effects on you.

We never sell or rent your personal data, and we do not share it for cross-context behavioural advertising. We share it only with service providers who help us run our business, under contracts that require them to protect it and use it only on our instructions:

If MarketingExpert4U is ever involved in a merger, acquisition or sale of assets, personal data may transfer to the new owner, who must continue to protect it in line with this policy.

We advise clients in the United States, United Kingdom, Canada, Australia, India, the United Arab Emirates, Singapore, New Zealand and elsewhere, and our service providers may process data in countries other than yours. Those countries may not have the same data protection laws as your own.

When we transfer personal data out of the UK, the European Economic Area or another region with transfer restrictions, we use recognised safeguards such as adequacy decisions, the European Commission's Standard Contractual Clauses or the UK International Data Transfer Addendum, together with appropriate security measures.

When data is no longer needed, we delete it or anonymise it so it can no longer identify you.

Depending on where you live, you have some or all of these rights:

• Access: ask for a copy of the personal data we hold about you.
• Correction: ask us to fix inaccurate or incomplete data.
• Deletion: ask us to erase your data where we no longer need it.
• Restriction: ask us to pause using your data while a concern is resolved.
• Portability: receive your data in a common, machine-readable format.
• Objection: object to processing based on legitimate interests, and to direct marketing at any time.
• Withdraw consent: stop newsletter emails by clicking unsubscribe or emailing us.
• Complain: lodge a complaint with your data protection authority.

To exercise any right, email support@marketingexpert4u.com. We may need to confirm your identity before acting. We respond within one month (or the period your local law sets) and we don't charge a fee unless a request is clearly unfounded or excessive. We will never treat you differently for exercising your rights.

United Kingdom and European Economic Area

You have the rights listed above under the UK GDPR and the EU GDPR. You can complain to the UK Information Commissioner's Office (ico.org.uk) or the supervisory authority in your EU country, though we would appreciate the chance to resolve your concern first.

United States, including California

Under the California Consumer Privacy Act as amended by the CPRA, and similar state laws in Colorado, Virginia, Connecticut, Texas and others, you have the right to know what personal information we collect, to delete it, to correct it and to opt out of its sale or sharing. In the past 12 months we have collected identifiers and professional information described in this policy, for the business purposes described above. We do not sell or share personal information and we do not use sensitive personal information to infer characteristics. An authorised agent may make a request for you with your written permission.

Canada

We handle personal information in line with the Personal Information Protection and Electronic Documents Act (PIPEDA) and Canada's Anti-Spam Legislation (CASL). We send newsletters only with your consent and every email includes an unsubscribe option. You may complain to the Office of the Privacy Commissioner of Canada.

Australia and New Zealand

We follow the Australian Privacy Principles under the Privacy Act 1988 and the information privacy principles of New Zealand's Privacy Act 2020. You may complain to the Office of the Australian Information Commissioner or New Zealand's Office of the Privacy Commissioner.

India

We process digital personal data in line with the Digital Personal Data Protection Act, 2023, including your rights to information, correction, erasure and grievance redressal. You can contact us for grievances using the email address above.

United Arab Emirates and Singapore

We respect the UAE Personal Data Protection Law and Singapore's Personal Data Protection Act, including their consent, purpose limitation, access and correction obligations.

We use technical and organisational measures appropriate to the data we hold, including:

• HTTPS encryption on every page of this website.
• Form submissions sent by authenticated, encrypted email (SMTP over TLS).
• Server configuration that blocks public access to our mail code, settings and logs.
• Spam protection that stores only a hashed IP address, never the address itself.
• Access to client data limited to the consultants working on your account.
• Strong passwords and two-factor authentication on the business tools we use.

No method of transmission or storage is completely secure. If a breach affecting your personal data occurs, we will notify you and the relevant regulator where the law requires.

Our website and services are for businesses and professionals. They are not directed at children, and we do not knowingly collect personal data from anyone under 16. If you believe a child has sent us personal data, contact us and we will delete it.

Our pages link to other websites, such as industry resources, regulators and tools. We are not responsible for their privacy practices, so please read their privacy policies before sharing information with them.

When you hire us, you may give us access to tools that contain your customers' personal data, such as analytics, CRM, email marketing or advertising accounts. In that situation you remain the controller of that data and we act as your processor: we access it only to provide the services you've asked for, on your documented instructions.

• We ask for the minimum access needed, ideally read-only.
• We don't download or copy customer-level data unless a task requires it and you agree.
• We don't use your customers' data for our own purposes.
• We remove our access, or ask you to, at the end of an engagement.
• We can sign a data processing agreement on request.

If you subscribe, we send occasional emails with marketing insights, guides and news about our services. We send them only with your consent, and every email includes an unsubscribe link. We don't share our subscriber list with anyone.

We may also email people who have enquired about our services with relevant follow-up, where the law allows. You can opt out of any marketing email at any time.

• You can browse the whole website without giving us any personal data.
• Phone number and several other form fields are optional.
• You can unsubscribe from marketing emails at any time.
• You can block Google Fonts with a browser extension; the site will use your device's fonts instead.
• You can ask us what we hold about you, and ask us to delete it.

If you book a consultation, we use your name, email and any details you provide to schedule and run the call. We don't record calls unless we ask first and you agree; if recorded, recordings are used only to prepare notes and are deleted when no longer needed.

We may use AI tools to help summarise notes, analyse non-personal data or draft documents. We don't enter your personal data or confidential client information into AI services that use it to train public models, and a consultant always reviews any output before it's used.

We only ask for information we need, mark optional fields clearly and keep records up to date. If anything we hold about you is wrong, tell us and we'll correct it.

Cookies are small files that websites store on your device. Our website doesn't set any cookies, first-party or third-party, and doesn't use similar technologies such as local storage, pixels or device fingerprinting for tracking. Your browser may still cache files, such as our stylesheet and fonts, to make pages load faster; that cache stays on your device and isn't used to identify you.

Because we don't use non-essential cookies, you won't see a cookie banner on our site. If that changes, we'll ask for your consent before setting any cookie that isn't strictly necessary, in line with the UK PECR, the EU ePrivacy Directive and other applicable rules.

We may update this policy when our services, tools or the law change. The "last updated" date at the top shows the latest version, currently 29 October 2026. If we make significant changes, such as adding analytics or new data uses, we will highlight them on this page and, where appropriate, tell subscribers by email.

Questions? Email support@marketingexpert4u.com or use our contact page.