Google Ads consultant and PPC expert who turns ad spend into profit

Search campaigns capture people actively looking for what you sell, so they're usually the most profitable place to start. We structure campaigns around intent, choose match types and negative keywords carefully, write ads that match the search and send traffic to relevant landing pages. Smart bidding only works well with accurate conversion data, so we make sure tracking is right before trusting automation.

Performance Max can drive strong results for e-commerce and lead generation, but it needs good inputs: a clean product feed, strong creative assets, accurate conversion values and clear audience signals. We help you structure asset groups, protect brand search, compare results against standard Shopping and search campaigns, and keep the visibility you need to make decisions.

Paid social creates demand rather than capturing it. For consumer brands we plan Meta (Facebook and Instagram) campaigns with creative testing, broad targeting and retargeting. For B2B, LinkedIn Ads can reach decision-makers by job title, company and industry. We connect paid social to your CRM so you judge it on pipeline and sales, not likes.

Bad data leads to bad bidding. We audit Google Tag Manager, GA4 and platform tags, remove duplicate conversions, set up enhanced conversions and, where relevant, import offline sales from your CRM. The result is reporting that matches reality and automated bidding that optimises for real customers.