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Marketing consulting services

Marketing consulting services that turn strategy into growth

Whether you need a complete marketing strategy, an SEO consultant to fix your rankings, a Google Ads consultant to stop wasted spend, or AI marketing consulting to get recommended by ChatGPT, our senior consultants diagnose, plan and guide your team or agencies to results.

  • 8 consulting services
  • 10+ years of experience
  • Month to month, no lock-in
How our consulting works

We advise. Your team delivers. Together you grow.

We're an independent marketing consultancy, not an agency. We don't sell media or production hours, so every recommendation is about what will grow your business.

  1. 1 Weeks 1–2

    Diagnose

    Audit your marketing, data, competitors and team to find what's holding growth back.

  2. 2 Weeks 3–4

    Plan

    A clear, prioritised strategy and roadmap with budgets, owners and KPIs.

  3. 3 Ongoing

    Guide

    Brief, coach and review your in-house team or agencies as they implement.

  4. 4 Every month

    Review

    Monthly reviews of results, so the plan keeps improving as you grow.

01 / 08 · Strategy

Marketing Strategy Consulting & Fractional CMO

Great marketing starts with a clear plan. Our marketing strategy consultants work out where you should compete, what you should say and how much to invest, before you spend another dollar.

Explore marketing strategy consulting in depth Fractional CMO services

We start with a full marketing audit covering your website, analytics, campaigns, brand and competitors. From there we build a practical marketing plan with ideal customer profiles, positioning, messaging, channel mix, budget allocation and KPIs your whole team can act on. Launching something new? Our go-to-market strategy consulting takes you from idea to first customers.

If you need ongoing senior leadership but aren't ready for a full-time CMO, our fractional CMO service gives you an experienced marketing executive who leads strategy, manages your team and agencies, and reports to the board.

Who it's for

Founders and leadership teams who are spending on marketing without a clear plan, preparing to raise or scale, or entering a new market.

What's included

  • Marketing & competitor audit with opportunity sizing
  • Ideal customer profiles and buyer personas
  • Brand positioning, value proposition & messaging
  • Channel strategy, budget allocation & forecasting
  • 12-month marketing roadmap with 90-day KPIs
  • Fractional CMO leadership & board reporting
Typical outcomes
90 daysto a working growth plan
−30%wasted marketing spend
1 planwhole team aligned
3×clearer ROI visibility

Common questions

What is a fractional CMO?

A fractional CMO is a senior marketing executive who works with your business part-time, leading strategy, budget, team and agency decisions for a fraction of the cost of a full-time hire.

Do I need a strategy before running ads?

Yes. Without clear positioning and targeting, ads spend money finding out what a strategy would have told you up front. A strategy sprint usually pays for itself in saved ad spend.

02 / 08 · SEO

SEO Consulting: Rank Higher on Google and Get Found

More than half of all website traffic starts with a search. Our SEO consultants show you exactly what it will take to reach page one, and guide your team or agency until you get there.

Explore SEO consulting in depth

As an independent SEO consultant, we start with a technical SEO audit, keyword research based on buyer intent and a competitor gap analysis. You get a prioritised roadmap of fixes, content and authority-building, ranked by impact, so your developers, writers or SEO agency know exactly what to do next. We also optimise for Google's AI Overviews and answer engines like ChatGPT, so your brand stays visible however people search.

Need customers in your area? Our local SEO consulting covers Google Business Profile, citations, reviews and location pages. Selling online? Our e-commerce SEO advice covers product and category pages, site structure and structured data.

Who it's for

Businesses that want a sustainable, compounding source of leads, and teams or agencies that need expert SEO direction.

What's included

  • Technical SEO audit: Core Web Vitals, crawling, indexing, schema
  • Keyword research & content gap analysis
  • On-page SEO recommendations & content briefs
  • Local SEO & Google Business Profile guidance
  • Link-building & digital PR strategy
  • Monthly SEO reviews with your team or agency
Typical outcomes
+85%organic traffic in 6 months
Top 3local pack rankings
−50%blended cost per lead
24/7lead flow without ad spend

Common questions

How long does SEO take to work?

Most websites see measurable SEO improvements within 3–6 months, with stronger results at 6–12 months. Technical fixes and local SEO can move faster; competitive national keywords take longer.

How is SEO consulting priced?

Every SEO engagement is scoped individually, based on your competition, website and goals. Build your SEO plan for a tailored quote.

03 / 08 · PPC & Ads

PPC & Google Ads Consulting

Paid ads should be an investment, not an expense. Our PPC consultants find where your budget is leaking and show your team or agency how to turn ad spend into profitable customers.

Explore PPC and Google Ads consulting in depth

Independent Google Ads consulting starts with a full account audit: structure, keywords, bidding, ad copy, landing pages and conversion tracking. We then design the right campaign architecture for Search, Shopping, Performance Max and YouTube, plus a paid social strategy for Meta (Facebook & Instagram) and LinkedIn.

Because we don't take a cut of your ad spend, our advice is unbiased. We set clear targets, build a testing roadmap and review performance with whoever runs your accounts every month, so your return on ad spend keeps climbing.

Who it's for

Businesses spending on ads without a clear return, and in-house teams or agencies that want a senior second opinion.

What's included

  • Google Ads & Performance Max account audit
  • Meta, LinkedIn & Microsoft Ads strategy
  • Wasted-spend analysis & budget allocation
  • Audience, retargeting & creative testing roadmap
  • Conversion tracking & attribution review
  • Monthly performance reviews & team coaching
Typical outcomes
4.2×average ROAS
−35%cost per acquisition
2–4 wksto first improvements
100%account ownership

Common questions

How much should I spend on Google Ads?

The right ad budget depends on your industry's cost per click, your conversion rate and what a customer is worth to you. We model it with you before launch, then scale spend only when campaigns prove profitable.

How is PPC consulting priced?

We quote based on the platforms, accounts and level of guidance you need. Your ad spend is always paid directly to the platforms. Build your PPC plan.

04 / 08 · Social Media

Social Media Strategy Consulting

Social media is where customers discover, compare and talk about brands. We give you a clear social media strategy, so your team shows up consistently with content that builds trust and drives action.

Explore social media strategy consulting in depth

Our social media consulting covers which platforms to prioritise, your content pillars and tone of voice, and a calendar framework across Instagram, LinkedIn, Facebook, YouTube and Pinterest. We include a short-form video playbook for Instagram Reels and YouTube Shorts, because that's where attention is in 2026.

We also advise on community management, influencer and creator partnerships and when to put paid budget behind your best organic content, then review results with your team each month.

Who it's for

Brands that want social media to drive enquiries and sales, not just likes, and in-house teams that need direction.

What's included

  • Platform & audience strategy
  • Content pillars, tone of voice & calendar framework
  • Short-form video playbook
  • Community management guidelines
  • Influencer & creator partnership strategy
  • Monthly analytics reviews & coaching
Typical outcomes
+300%engagement rate
10×video reach
+60%social-driven traffic
1 planfor every platform

Common questions

Which social media platforms should my business be on?

Be where your buyers spend time. B2B brands usually prioritise LinkedIn; consumer brands focus on Instagram, Facebook and YouTube. It is better to excel on two platforms than be average on five.

How is social media consulting priced?

It depends on the number of platforms and how much ongoing guidance you need. Build your social plan for a tailored quote.

05 / 08 · Content & Email

Content & Email Marketing Strategy

Content that ranks, educates and sells, and emails that turn interest into revenue around the clock. We plan it; your team or writers create it with our guidance.

Explore content and email marketing strategy in depth

Our content strategy consulting maps topics to your SEO keywords and your buyers' questions. You get an editorial plan, SEO content briefs and lead magnet ideas that attract and convert your ideal customers, plus feedback on drafts to keep quality high.

We also design your email marketing strategy: newsletters and automated journeys such as welcome series, abandoned cart, post-purchase, lead nurture and win-back, ready for your team to build in Klaviyo, HubSpot, Mailchimp or ActiveCampaign.

Who it's for

Businesses with considered purchases or repeat customers that want to build trust, capture leads and raise customer lifetime value.

What's included

  • Content strategy & editorial calendar
  • SEO content briefs & editorial feedback
  • Lead magnet & case study planning
  • Email & marketing automation journey design
  • Welcome, cart & win-back flow plans
  • Brand voice & copywriting guidelines
Typical outcomes
30%+revenue from email
+150%blog-driven leads
40%+welcome email open rate
Evergreencompounding traffic

Common questions

Is email marketing still effective?

Yes. Email consistently delivers one of the highest returns of any marketing channel because you own the audience. Automated flows such as welcome, abandoned cart and win-back emails generate revenue around the clock.

How often should we publish content?

Consistency beats volume. Two to four high-quality, well-researched articles a month usually outperform daily thin posts.

06 / 08 · Website

Website Strategy & UX Consulting

Your website is your hardest-working salesperson. We make sure your new site or redesign is planned to rank on Google and turn visitors into leads, before a single page is built.

Explore website and UX consulting in depth

Every website consulting project starts with strategy: who your buyers are, what they need to see and which actions you want them to take. We audit your current site, define the sitemap, page structure, messaging and user journeys, and write a clear brief for your designers or developers on WordPress, Webflow or Shopify.

During the build we review designs and staging sites, then run a pre-launch SEO and speed review covering structure, schema, Core Web Vitals and conversion tracking, so your site launches fast and ready to perform. We also advise on landing pages for your ads and campaigns.

Who it's for

Businesses planning a new website or redesign, and anyone running ads to pages that don't convert.

What's included

  • Website, UX & conversion audit
  • Sitemap, page structure & messaging
  • Design & developer briefs
  • Landing page recommendations
  • Pre-launch SEO, speed & tracking review
  • Platform advice: WordPress, Webflow, Shopify
Typical outcomes
<2starget page load time
+60%more enquiries after a redesign
90+Core Web Vitals score
SEO-readyfrom launch day

Common questions

Do you build the website yourselves?

We're consultants: we plan, brief and quality-check the project, and your chosen designers or developers build it. If you don't have a team, we can recommend trusted partners and oversee them for you.

Will my new website be SEO-friendly?

Yes. Our briefs and pre-launch review cover technical SEO, fast load times, schema markup and a page structure based on keyword research, so the site is ready to rank from launch.

07 / 08 · Analytics & CRO

Analytics & Conversion Rate Optimisation (CRO) Consulting

More traffic is only half the story. CRO consulting helps you turn more of your existing visitors into leads and customers, so the rest of your marketing works harder.

Explore analytics and CRO consulting in depth

We start with clean measurement: a GA4 and tracking audit, a KPI framework that matches your real business goals and the design of a marketing dashboard in Looker Studio that shows which channels, campaigns and pages drive revenue.

Our conversion rate optimisation process then uses heatmaps, session recordings, funnel analysis and user research to find friction, and turns it into a prioritised A/B testing roadmap for landing pages, forms, checkout and offers. Small gains compound: a 20% lift in conversion rate makes every channel 20% more profitable.

Who it's for

Businesses with steady traffic but disappointing leads or sales, and anyone who can't tell which marketing is working.

What's included

  • GA4, Tag Manager & tracking audit
  • KPI framework & Looker Studio dashboard design
  • Landing page & funnel reviews
  • User research & heatmap analysis
  • A/B testing roadmap & test reviews
  • Page speed & Core Web Vitals recommendations
Typical outcomes
+48%conversion rate
100%tracked conversions
1 viewof all marketing ROI
Monthlytest reviews

Common questions

What is a good website conversion rate?

Average website conversion rates range from roughly 2% to 5% depending on industry and traffic source. Strong landing pages often convert at 10% or more. CRO aims to lift your rate steadily through testing.

Do I need lots of traffic for A/B testing?

Reliable A/B tests need volume, usually 1,000+ conversions a month. With less traffic we use expert audits and user research to make high-confidence recommendations.

08 / 08 · AI Marketing

AI Marketing Consulting New

AI is changing how customers search, compare and buy. Our AI marketing consultants help you show up in AI answers, choose the right AI tools and use them safely, without losing the human touch.

Explore AI marketing consulting in depth

More buyers now ask ChatGPT, Gemini, Perplexity and Google's AI Overviews for recommendations. Our AI search optimisation (GEO) consulting shows you how to structure your content, brand mentions and schema markup so AI assistants understand, trust and cite your business.

We also help you select and roll out AI chatbots that answer questions and qualify leads around the clock, design AI-powered marketing automation for lead scoring and nurturing, and set up AI-assisted content workflows with clear quality guidelines, then train your team to run them.

Who it's for

Businesses that want to stay visible as search shifts to AI, respond to leads instantly and get more from their team without growing headcount.

What's included

  • AI search optimisation (GEO) strategy for ChatGPT, Gemini & AI Overviews
  • AI chatbot & tool selection
  • AI content & creative workflow design
  • Marketing automation & lead-scoring design
  • AI readiness audit & roadmap
  • Team training & responsible-AI guidelines
Typical outcomes
24/7lead capture & response
<1 minfirst response time
−40%content production time
AI-citedbrand in AI answers

Common questions

What is generative engine optimisation (GEO)?

GEO is the practice of optimising your content and brand presence so AI assistants such as ChatGPT, Gemini, Perplexity and Google AI Overviews mention and cite your business when people ask for recommendations.

Will AI replace my marketing team?

No. AI removes repetitive work and speeds up production, so your people can focus on strategy, creativity and relationships. We help you set guidelines so every AI output is reviewed by a human.

Ways to work together

Flexible consulting engagements

Hire a marketing consultant for one project, keep senior advice on call every month, or bring in part-time marketing leadership. Choose what fits your stage of growth.

Strategy Sprint

One-off project

A focused project that delivers a full marketing audit, strategy and 90-day action plan your team can run with.

  • Fixed scope
  • Audit + roadmap
  • Handover workshop
Customise this plan
Most popular

Advisory Retainer

Monthly

A senior consultant on call every month to guide your team and agencies, review results and refine the plan.

  • Monthly strategy sessions
  • Team & agency guidance
  • Live KPI tracking
Customise this plan

Fractional CMO

Part-time leadership

Senior marketing leadership without the full-time cost. We lead your strategy, team and agencies to hit your growth targets.

  • Part-time leadership
  • Team & agency management
  • Board-level reporting
Customise this plan
Choosing a service

Which marketing consulting service do you need?

Start from the problem you're seeing, not the channel. These are the questions we get most from businesses comparing consulting services.

Compare

Consulting services vs agency services

An agency sells execution: campaigns, content and builds, usually on a retainer. A consultancy sells judgment: what to do, in what order and how to measure it, then guides whoever executes. Many clients keep their agency and add consulting on top. Our guide to agency vs consultant vs in-house sets out the trade-offs.

Leadership

When one service isn't enough

If you need someone to own marketing across every channel, budget and partner, a fractional CMO is usually better value than buying several separate services. For teams already using AI tools, AI marketing consulting helps turn experiments into a working process.

Free audit

Not sure where your marketing needs help?

Tell us your goals. We'll audit your marketing and show you the three biggest opportunities, for free.