Hire a website consultant
Book a free website review. We assess design, UX, speed, SEO and conversion paths, then recommend whether to improve your current site or plan a redesign.
Website and UX consulting
Website consultant for UX, redesigns and sites that convert
Our website consulting makes sure your new site or redesign is planned to rank on Google and turn visitors into leads, before a single page is built. We audit your current site, define the structure and messaging, brief your designers and developers, and review everything before launch.
- UX consultant
- website redesign
- conversion-focused web design
- landing pages
- website audit
- SEO-friendly website
- WordPress vs Webflow
- website strategy
- Website and UX audit
- Conversion review
- Sitemap and page structure
- Messaging and wireframe guidance
- Design and developer briefs
- Platform advice
- Landing page recommendations
- Pre-launch SEO, speed and tracking review
- Hire a website consultant
- Website redesign consultant
- Landing page consultant
- What makes a good website?
- How do you redesign a website without losing SEO?
- What is UX design?
- WordPress vs Webflow vs Shopify
- Website consultant vs web design agency
- Redesign vs improving your current site
Website & UX explained
What does a website consultant do?
A website consultant helps you plan, improve and launch a website that supports your business goals. They audit your current site for user experience (UX), conversion and SEO, define the sitemap, page structure and messaging, and write clear briefs for the designers and developers who build it.
We're consultants rather than a web design agency: we don't build the site ourselves, so our advice on platforms, structure and partners is independent. We work with your in-house developers or chosen agency on WordPress, Webflow, Shopify or other platforms, and run a pre-launch SEO, speed and tracking review so your new website launches ready to perform.
Signs you need a website consultant
- Your website gets traffic but few enquiries or sales
- You're planning a redesign and worried about losing rankings
- Pages load slowly, especially on mobile
- Visitors can't find what they need or understand what you do
- You're running ads to pages that don't convert
- Your website is hard for your team to update
Website & UX topic cluster
Everything people search about website consultants, answered
Whether you're ready to hire, still researching or comparing options, here are straight answers to the questions we hear most about website and UX consulting.
Core topicwebsite consultant
- UX consultant
- website redesign
- conversion-focused web design
- landing pages
- website audit
- SEO-friendly website
- WordPress vs Webflow
- website strategy
Website redesign consultant
We plan the structure, messaging, page templates and SEO migration for your redesign, brief your designers and developers and check the build before launch.
Landing page consultant
We plan high-converting landing pages for ads and campaigns: one clear offer, persuasive copy structure, trust signals and fast-loading layouts your team can build.
What makes a good website?
A good website loads fast, makes the offer clear in seconds, guides visitors to one main action, works perfectly on mobile and is built to be found on Google.
How do you redesign a website without losing SEO?
Keep or redirect every ranking URL, carry over content and metadata, check internal links and schema, and compare traffic and rankings before and after launch.
What is UX design?
UX design shapes how easy and pleasant it is to use your website: clear navigation, readable pages, accessible forms and fewer steps to get what visitors came for.
WordPress vs Webflow vs Shopify
WordPress is flexible for content sites, Webflow suits design-led marketing sites and Shopify is built for e-commerce. The best choice depends on your team and goals.
Website consultant vs web design agency
An agency designs and builds. A consultant makes sure what's built will rank and convert, setting the brief and reviewing work so the investment pays off.
Redesign vs improving your current site
If the platform is sound, targeted UX and content fixes are faster and cheaper. A redesign makes sense when the site can't support your goals any more.
Who it's for
When a website consultant makes the biggest difference
Sound familiar?If any of these sound like you, we can helpBook a free review
- 01
Businesses planning a redesign
Get the structure, messaging and SEO plan right before design starts, and protect the rankings you've already earned.
- 02
Websites with traffic but few leads
Visitors arrive but don't enquire. A UX and conversion audit shows exactly what's stopping them.
- 03
Companies running ads to weak landing pages
Paid traffic is expensive. Better landing pages can improve results from the same ad budget.
- 04
Teams choosing a new platform
WordPress, Webflow or Shopify? We give independent advice based on your goals, team and budget.
What's included
What's included in our website and UX consulting
Everything is scoped to your goals. Choose the parts you need, from a one-off audit to ongoing senior guidance.
01/08
Website and UX audit
Usability, messaging, navigation, accessibility and conversion issues on your current site.
Why it matters
An audit shows exactly where your website stands today and what is holding results back, so every next step is based on evidence, not guesswork.
What you'll receive
- Findings ranked by impact and effort
- Quick wins your team can action straight away
- A walkthrough call to answer every question
02/08
Conversion review
Where visitors drop off and what stops them enquiring or buying.
Why it matters
Regular, honest reviews keep your website on track: you see what's working, what isn't and exactly what to do next.
What you'll receive
- Results against agreed KPIs
- What worked, what didn't and why
- A prioritised action list for the next period
03/08
Sitemap and page structure
An SEO-led structure based on keyword research and your services.
Why it matters
A clear structure and focused pages help visitors find what they need and take action, and help search engines understand your site.
What you'll receive
- Page-by-page recommendations
- Structure, layout and messaging guidance
- Briefs your designers and developers can build from
04/08
Messaging and wireframe guidance
What each key page needs to say and show, in what order.
Why it matters
Clear, consistent messaging makes it obvious why customers should choose you, and makes every campaign and page easier to write.
What you'll receive
- A messaging framework and key proof points
- Tone of voice guidance with examples
- Headlines and copy direction for key pages
05/08
Design and developer briefs
Clear briefs and acceptance criteria for your designers and developers.
Why it matters
Detailed briefs mean your designers and developers build the right thing first time, with SEO, speed and conversion built in.
What you'll receive
- Page templates and functionality requirements
- SEO, speed and accessibility requirements
- Review points before anything goes live
06/08
Platform advice
Independent guidance on WordPress, Webflow, Shopify and other platforms.
Why it matters
A clear structure and focused pages help visitors find what they need and take action, and help search engines understand your site.
What you'll receive
- Page-by-page recommendations
- Structure, layout and messaging guidance
- Briefs your designers and developers can build from
07/08
Landing page recommendations
Pages built for your ad campaigns and lead magnets.
Why it matters
A clear structure and focused pages help visitors find what they need and take action, and help search engines understand your site.
What you'll receive
- Page-by-page recommendations
- Structure, layout and messaging guidance
- Briefs your designers and developers can build from
08/08
Pre-launch SEO, speed and tracking review
Redirects, metadata, schema, Core Web Vitals and analytics checked before go-live.
Why it matters
Accurate tracking is the foundation of every marketing decision; without it you can't tell which spend is actually working.
What you'll receive
- A tracking and conversion audit
- A clear event and conversion plan
- Implementation notes for your developers
8 deliverables, mix and matchBuild your website & UX plan
Expert insight
Expert reviewed
How we approach website & UX
Our website & UX advice is built on 10+ years of senior, hands-on experience. Here's how we think about the areas that make the biggest difference.
Expert reviewedEvery recommendation is reviewed by a senior MarketingExpert4U consultant before it reaches you.
01Website redesign without losing SEO
A redesign is one of the riskiest moments for your search rankings. We map every important existing URL, plan redirects, keep or improve content that ranks, and check titles, headings, internal links and structured data on the new site. After launch we monitor indexation and rankings so issues are caught early, protecting the organic traffic you've already earned.
Expert note02UX and conversion-focused web design
Good UX makes it easy for visitors to understand what you offer and take the next step. We review navigation, page hierarchy, calls to action, forms, trust signals such as reviews and case studies, and mobile usability. Our recommendations are specific, so your designers know exactly what to change and why.
Expert note03Choosing the right website platform
WordPress, Webflow and Shopify each have strengths. WordPress is flexible and widely supported, Webflow suits design-led marketing sites, and Shopify is built for e-commerce. We recommend based on your goals, team skills, budget and integrations, with no commission from any platform or agency.
Expert note04Landing pages for ads and campaigns
Campaign traffic converts best on focused landing pages that match the ad and remove distractions. We plan landing page structure, headlines, proof, forms and calls to action for your paid search, paid social and lead magnet campaigns, then review them before launch so your ad budget works harder.
Expert note
How we work
Our website and UX consulting process
- 1AuditUX, conversion, SEO and speed audit of your current site.
- 2StructureSitemap, page structure and messaging based on research.
- 3BriefDesign and development briefs with clear acceptance criteria.
- 4ReviewDesign and staging reviews during the build.
- 5LaunchPre-launch checks, then post-launch monitoring.
The results we focus on
- Conversion rate
- Leads and sales from the website
- Organic traffic after launch
- Page speed and Core Web Vitals
- Bounce and engagement rates
- Form completion rate
Tools and platforms we work with
- WordPress
- Webflow
- Shopify
- Figma
- Google PageSpeed Insights
- Google Search Console
- Google Analytics 4
- Hotjar
- Microsoft Clarity
- Screaming Frog
Compare your options
Website consultant vs web design agency
Not sure whether you need a website consultant or an agency? Here's an honest, side-by-side comparison.
Senior-led consultancyMarketingExpert4URecommended
The usual routeTypical agency
Role
Role, MarketingExpert4U: Plans, briefs and quality-checks
Role, Typical agency: Designs and builds the website
Independence
Independence, MarketingExpert4U: No commission from platforms or agencies
Independence, Typical agency: Recommends what they build
SEO protection
SEO protection, MarketingExpert4U: Built into every stage
SEO protection, Typical agency: Varies by agency
Works with
Works with, MarketingExpert4U: Your developers or chosen agency
Works with, Typical agency: Their own team
Best for
Best for, MarketingExpert4U: Businesses that want the plan right before building
Best for, Typical agency: Businesses that need a build team
Still the right choice if you have no one in-house to implement and want everything done for you.
Avoid these
Common website & UX mistakes and how to avoid them
We find these website & UX mistakes in almost every review we do. Each one quietly wastes budget or holds back results, and all of them can be fixed.
Get a free review- Mistake 01
Designing before planning
Starting with visuals before structure and messaging often leads to a beautiful site that doesn't convert or rank.
- Mistake 02
Forgetting redirects
Changing URLs without 301 redirects can wipe out years of SEO work overnight.
- Mistake 03
Too many messages on one page
Visitors need a clear value proposition and one obvious next step, not every message at once.
- Mistake 04
Slow, heavy pages
Large images, too many scripts and bloated themes hurt both rankings and conversions, especially on mobile.
- Mistake 05
Launching without tracking
If analytics and conversion tracking aren't set up before launch, you can't measure whether the new site works.
Pricing
How much does a website consultant cost?
Website consulting is priced on the size of your site, whether it's a redesign or a new build, and how involved you want us to be during design and development. Some clients need only an audit and a brief; others want us to review the project from start to launch.
We send a tailored quote after a free website review. Your design and development costs are agreed directly with your chosen developers or agency.
- Free first review
- Written quote before we start
- No long-term contracts
- Scoped to your goals
Choose how we work together
Strategy SprintA one-off audit and 90-day roadmap your team can run with. Advisory RetainerOngoing senior advice alongside your team and agencies. Fractional CMOSenior marketing leadership without a full-time hire.- 1Free website & UX review
- 2Written scope and quote
- 3Start when you're ready
Who we help
Website and UX consulting for every industry and market
We advise start-ups, small and medium-sized businesses and established brands, working remotely with clients in the United States, United Kingdom, Canada, Australia, India, United Arab Emirates, Singapore and New Zealand. Every engagement is led by a senior consultant who understands your industry and market.
Industries we advise
- Professional servicesWebsite & UX for professional services
- E-commerceWebsite & UX for e-commerce
- SaaS and technologyWebsite & UX for SaaS and technology
- HealthcareWebsite & UX for healthcare
- Real estateWebsite & UX for real estate
- HospitalityWebsite & UX for hospitality
Where we work
Remote-first consulting across 8 countries and their major cities.
See all countries and cities
United States
United Kingdom
Canada
Australia
India
UAE
Singapore
New ZealandRelated services
- Analytics and CRO consultingGA4 & tracking audit, marketing dashboards and more
- SEO consultingTechnical SEO audit, keyword & content strategy and more
- Content and email marketing strategySEO content strategy, lead magnets and more
- AI marketing consultingAI search optimisation (GEO), AI chatbots & automation and more
FAQ
Website and UX consulting: frequently asked questions
Straight answers to the questions businesses ask us most about website and UX consulting.
Still have a question?
Ask a senior consultant on a free 30-minute call, or email support@marketingexpert4u.com.
Ask a consultant01Do you build the website yourselves?
No. We're consultants: we plan, brief and quality-check the project, and your chosen designers or developers build it. If you don't have a team, we can recommend partners and oversee them.
02How do I redesign my website without losing SEO?
Map every important URL, plan 301 redirects, keep or improve ranking content, check metadata and structured data before launch, and monitor rankings and indexation afterwards.
03Which is better: WordPress, Webflow or Shopify?
It depends on your needs. WordPress is flexible, Webflow suits design-led marketing sites and Shopify is best for e-commerce. We recommend based on your goals, team and budget.
04How fast should my website load?
Aim for pages that load in around two seconds and pass Google's Core Web Vitals, especially on mobile. Speed affects both rankings and conversions.
05What makes a website convert?
A clear value proposition, simple navigation, strong calls to action, trust signals such as reviews and case studies, fast load times and easy forms.
06Can you review a website another agency is building?
Yes. We review designs, staging sites and launch plans so you know the site will rank and convert before it goes live.
07Do you design landing pages for ads?
We plan and brief landing pages and review them before launch; your designers or developers build them.
08How much does website consulting cost?
It depends on the size and scope of the project. We send a tailored quote after a free website review.
No questions match that search. Ask us directly and we'll answer within one business day.
Free consultation
Talk to a website consultant today
Book a free 30-minute strategy call. A senior consultant will review your website & UX, show you the biggest opportunities and give you honest advice on what to do next, with no obligation.
- 10+years of senior
marketing experience - 8countries we
advise clients in - 30minutes, free,
no obligation
Your free strategy call30 minutes with a senior consultant
- 0–10 minYour goals and numbersWhere you are today and where you want to grow.
- 10–20 minA quick website & UX reviewWhat's working, what isn't and why.
- 20–30 minYour top opportunitiesThe changes likely to make the biggest difference first.
- 100% free
- No contracts
- No hard sell